Happy Money, Financial Personality

Happy Money is a financial technology company that offers a range of services to help individuals manage their finances and improve their overall financial well-being. Their core business offering includes personalized financial plans, debt management tools, savings and investment options, and educational resources to promote financial literacy.

As a Senior User Experience Designer, my role and responsibilities were centered around providing strategic direction and leading user experience design efforts. I conducted extensive user research, including user interviews, surveys, and usability studies, to deeply understand user needs and pain points. I defined user personas, crafted user journeys, and created high-fidelity wireframes and interactive prototypes. I collaborated closely with stakeholders, product managers, and development teams to align design solutions with business goals and technical constraints. I facilitated design workshops, provided design leadership, and advocated for user-centered design principles throughout the organization. I mentored and coached junior and mid-level designers, contributed to design system development, and continuously improved design processes and methodologies.